Facebook has announced that ads will be pushed out on their messenger platform. Meaning Facebook will be pushing out more ads to its users. Messenger ads have been rolled out because Facebook's chief financial officer, Dave Wehner, admitted that the company was about to hit the limit of how many ads it can get into users' News Feed.
Facebook began testing this feature last year with brands in Australia and Thailand, before fully expanding it to businesses globally. According to Techcrunch, later this month, a small percentage of users will start seeing ads in the Messenger app’s home tab. These ads will appear between the threads in your inbox, not in your conversations. By clicking the ad you will be taken to the company’s website or their Messenger chatbot.
They also revealed the way the ads are displayed will depend on 'how many threads a user has, the size of their phone’s physical screen and the pixel density of the display'. Advertisers can purchase these ads through Ads Manager or Power Editor. The ads will use the same Facebook targeting measurement tools as other advertisement options.
Facebook is opening up new opportunities for marketers to expand their reach and drive more results. Every month more than 1.2 billion people use Messenger, giving advertisers plenty of opportunities to reach and influence potential customers. Businesses will also have the advantage of the ad appearing in a conversation setting outside of their newsfeed, which could increase the click through rate.
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By Jessica Wade
I was previously the Social Media Executive for Smart Insights and managed all of Smart Insights social media channels and social strategy. I love all things social, most of the time you will find me endlessly scrolling through Instagram. You can follow me on Twitter or connect on LinkedIn.
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